My Company Chronicle Media Kit

My Company Chronicle is published by
Information Strategies, Inc. (ISI).

Information Strategies, Inc. (ISI) is a media and marketing company serving small and medium size businesses as an information center and large corporations as an advisors to companies that utilize one or more of the firm’s marketing channels to purchase or evaluate product in 2005. 

A majority of its efforts are focused on the small business and healthcare arena.  It offers corporate clients advice, strategies and unique channels into these two industrial sectors. This last service is facilitated by a proprietary community of 3.2 million monthly readers of its award-winning newsletters tied to targeted websites. 

The company does no marketing for itself or its newsletters but gains traction and new readers through referrals based on the quality and usefulness of its editorial content.  More than four out of five readers are presidents and/or owners of their firms.  The result is an online channel particularly useful for corporations trying to reach and influence decision makers in the small and medium size business sector. 

Editorially, the company has been ahead of the curve on such issues as “voice over internet,” health savings accounts, and marketing and branding issues that affect small firms.  Because it regularly surveys its audience, ISI was able to identify Health Savings Accounts as an important initiative. As a result, the company’s president authored two books on Health Savings Accounts that were published before there was national media recognition of their importance.

ISI’s surveys and editorial content have appeared in The Wall Street Journal and The New York Times and are noted for their prescient identification of issues.  Through these surveys, ISI keeps a pulse on changing trends in the practices of smaller firms and often reports on them ahead of major media outlets.  In late March, The Wall Street Journal reported on smaller firms raising prices for their goods, two months after ISI had noted the same trend.

Among ISI’s websites are www.hsafinder.com, www.2sbdigest.com, www.mybusinesschronicle.com, www.sbtimes.com, www.sbprofits.com, and www.homebasedbusinesses.com.

Among the clients who regularly use ISI’s consulting services and lists for ongoing marketing campaigns are American Express, Pitney Bowes, Microsoft, Office Depot, HP, Dell, Office Max and the IRS.

Company Chronicle is an online newsletter serving more than 100,000 small and medium size senior managers.  Its mail-only list includes more than 400,000 companies.

• 89% are owner/presidents
• Average yearly sales are $.9 million
• Average employee size is 1.8
• Average computer per employee is 1.2
• 28%% provide more than 50% of healthcare costs
• 55% upgraded their website in 2005
• 17% seek government contracts
• 9% bought mailing lists in 2004
• 33% expect to increase IT purchases in 2005

For more information and information on how you can participate in these monthly emails or become sole sponsor of a special edition, contact Pat Bishop at ACL, pat.bishop@alc.com.